Tourism and Hospitality

Of the 35,000 different businesses on the Sunshine Coast, 80% are tourism and hospitality related. More telling however, is that of all business failures in this region an overwhelming proportion of those are based in tourism or hospitality.

Much has to do with the motivations of people who acquire or start up businesses. The seachange phenomenon has lured people to the 'lifestyle' of the coast. After years spent in unrelated industries, many people come to the area with the objective of using superannuation to, in effect, buy themselves a job yet at the same time, satisfy their lifestyle objectives. As any small business owner knows, the responsibility for managing a business comes with a huge amount of risk and passion alone will not pull you through. 

Between the federal, state and local legislatures, there are well over 100 different pieces of legislation and accordant regulation governing a restaurant's operation. These laws deal with a myriad of issues such as planning, liquor licensing, workplace health & safety, noise, food preparation, health and sanitation, signage, trading hours, smoking, copyright, confidential information, environmental compliance, industrial relations and these just govern its day-to-day operations.

Add to this the contractual issues of buying or establishing a business, the legal structure through which it operates, day-to-day trading relationships, revenue and other governmental compliance and it really can be a minefield. Sajen legal has assisted a number of businesses through these very specific industry issues.

We are also able to assist with the Branding and Marketing of your business - a fundamental component to the potential success of your venture. Sajen legal has Branding and Marketing arm and can help develop brands, marketing collateral, advertising campaigns and brand-related securable Intellectual Property.