The Strategic Blueprint – Alex and Jordan’s Path to Choosing the Right Business Structure – Part 1


In the vibrant commercial landscape of Southeast Queensland, Alex, a seasoned construction expert in his late 50s, and Jordan, a tech-savvy innovator in her mid-30s, embark on an exhilarating venture. Their dream of revolutionizing the construction tech industry is compelling, but they face a daunting task: choosing the right legal structure for their business. This guide breaks down this complex process, illuminating the path they and other entrepreneurs can take.

Business Entity Structures

“There’s no such thing as a perfect corporate structure but there are ‘wrong’ corporate structures. The right structure for you will depend on the circumstances and objectives of your enterprise.”

Timothy Borham, Director

Alex and Jordan understand that their business entity will dictate their venture’s regulatory compliance, tax obligations, and liability. As they explore their options, Alex and Jordan consider various structures:

Sole Proprietorship

As a simple structure requiring minimal paperwork, a sole proprietorship allows Alex or Jordan to operate the business as an individual. However, this exposes their personal assets to unlimited liability risks, a dangerous choice given the litigious construction industry. Sole proprietorships also offer no options for sharing management or ownership. While easy to establish, for Alex and Jordan’s ambitious plans, the limitations outweigh the simplicity.


A general partnership lets Alex and Jordan collaborate jointly without needing to incorporate. They can split management duties and equity interest. Though as general partners, they also share unlimited personal liability for the business’s debts and legal disputes – concerning for Jordan. They contemplate a limited partnership structure to restrict liabilities for some partners. However, conflicting opinions on control causes hesitation.


While Australian public and proprietary companies offer liability protection, meeting formal business operation requirements adds complexity. The innate perpetuity and easy transferability of ownership interests provides continuity benefits if Alex or Jordan would exit the business. However, limitations on the number and type of owners and stricter legal compliance burdens may deter them from the corporate route for now.


Property and trading trusts allow assets to be held and income derived for beneficiaries without requiring a formal company structure. Trust deeds dictate trustee powers and beneficiaries’ rights. Unit trusts provide limited liability to unit holders. Hybrid trusts blending family and commercial interests seem complicated but may assist estate planning. However, trusts bring administrative burdens and less flexibility for reinvesting profits that concern Alex and Jordan.

Nonprofit Corporation

Dedicated to community service rather than returning profits to owners, nonprofit corporations don’t suit Alex and Jordan’s revenue-seeking motives. The social good mission nonetheless resonates with their personal values. If their venture evolved to support construction trade education for example, nonprofit status could become relevant. For now, though, it falls outside their commercial aspirations.

Next Steps

In Part 2 of “The Strategic Blueprint – Alex and Jordan’s Path to Choosing the Right Business Structure”  we will discuss in greater detail the factors that they need to take into consideration when deciding on which business structure they are going to adopt.


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