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What is a trade mark?

A trade mark is a distinctive mark or sign that a person uses in connection with their goods or services. It may include a name, symbol, slogan or a logo. As distinctive indicators of a business, trade marks are important assets in any commercial enterprise.

What will registering a trade mark do for your business?

Registering a trade mark ensures that you have the exclusive right to use that trade mark to identify your goods or services, or to authorise others to use them in return for payment. The objective of trade mark protection is to hinder the efforts of unfair competitors, such as counterfeiters, to use similar distinctive signs to market inferior products or services. In Australia, you can register a trademark under the Trade Marks Act 1995 (Cth). In this way, you can protect your trademark and use the law to persuade other businesses to refrain from using it without your permission.

How can Sajen Legal help you with trade marks?

At Sajen Legal, we can help you discover what unregistered trade marks you have in your business. We can also apply for registration of those trade marks not only in Australia but anywhere in the world. Our litigation team can help you enforce the rights you have against anyone who has infringed your trade marks. In short, we can help you if you get into a dispute over someone using your trade mark. Alternatively, we are the people to call if someone has accused you of infringing their trade mark. Do you need assistance with a trade mark issue? Would you like to talk to an lawyer who understands the trade mark registration process in Australia? Would you like to know more about our fixed-fee arrangements? Call us now on 1800 640 509.

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